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Personas y cohortes

Los eventos vienen de personas, y el directorio se construye de lo que envían: un id anónimo se vuelve una persona en el momento en que una llamada identify lo nombra, los grupos llegan igual, y una cohorte es un conjunto guardado de personas definido por conducta o estado.

At a glance

Identity
identify names an anonymous id; write-once
Traits
$-prefixed traits are reserved; the rest are yours
Groups
group(type, key) rides the same pipeline
Cohorts
Behavioural clauses are swept; state clauses are live
Auth
Project key to send, access token to read
  • Los rasgos reservados llevan el prefijo $; una propiedad personalizada llamada email sigue siendo personalizada.
  • La identificación se escribe una vez: el momento en que una persona fue nombrada por primera vez nunca se mueve.
  • Fusionar es deliberado: dos ids se pliegan en una persona solo cuando se pide, nunca por conjetura.

Cómo funciona

Every event carries a distinct id, and the directory folds them into people: first seen, last seen, event and session counts, and the properties their identifying events carried. Identification is an event like any other, which is why an identify accepted with a 202 is accepted for processing rather than instantly visible. A cohort then names a set of these people: behavioural clauses count events over a window and are re-evaluated by a sweep that stamps when it ran; state clauses compare current attributes and are answered live. The same cohort scopes a workbench question, targets a campaign and gates a workflow trigger.

Dónde acceder

SurfaceOperation
RESTPOST /v1/identify · POST /v1/group (project key, accepted for processing)
GraphQLpeople, person, peopleGroups, cohorts queries · mergePeople, createCohort, updateCohort, setCohortActive, deleteCohort mutations
RealtimeNone of its own: the directory updates as events are processed
MCPNone

Ejemplo

curl "https://eu.api.prodantix.com/v1/identify" \
  -H "Authorization: Bearer $PRODANTIX_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "distinct_id": "u_8f3a", "properties": { "$email": "ada@example.com", "plan": "pro" } }'

The directory is browsed on the People screen and cohorts are authored on Cohorts.